Jeff Maciejewski
Associate Professor, Advertising Track
(402) 280-4061 - jeffm@creighton.edu - Web site
Dr. Jeffrey Maciejewski, associate professor, earned his M.A. and Ph.D. from Marquette University. He has more than 10 years of professional experience and has worked as a marketing communications manager and marketing manager. He has been teaching at Creighton since 1999 and is the author of numerous journal articles on media ethics. His research specialties include applied natural law moral philosophy and the philosophical foundations of media ethics. His awards include a regional American Advertising Federation “Educator of the Year” citation and “Outstanding Faculty Member of the Year” honors from Creighton University’s Order of the Omega (Greek honor society).
Here’s what he has to say about our Advertising Track:
Advertising agency art directors and creative directors often tell beginning designers and writers, “You're here to do what's not been done before.” Not surprisingly, it's the adage here. Why? Because no amount of digital magic will turn a bad idea into a good one. In the Department of Journalism and Mass Communication, we like to say that "content is king." It's the idea that counts. This is certainly true in advertising. Great ideas sell products and build brands.
In the Advertising Track, we focus on giving you the tools to develop great ideas, to do what's not been done before. We build on fundamental principles, showing you how ideas are developed and transformed into powerful advertising. Our course in advertising principles teaches you how to develop advertising strategy and apply it using advertising research, design and copy writing, and media planning. In our advertising media writing class, you'll learn how to craft powerfully persuasive messages that motivate consumers and sell products. Our capstone course, advertising campaigns, allows you to plan and develop a multi-million dollar campaign for a nationally recognized client, competitively pitching your campaign in the American Advertising Federation’s National Student Advertising Competition.
In sum, our classes are designed to teach you how to become a creative problem-solver, an innovative thinker and a socially and morally responsible practitioner.
When you study advertising in the Department of JMC, you'll do what's not been done before.
Download Syllabi:
JMC 347 Advertising Campaigns
JMC 438 Media Ethics
JMC 440 Media Research